Your Complete Guide to Succeeding with Amazon FBA Wholesale

In recent years, Amazon has opened the door for everyday entrepreneurs to build six- and seven-figure businesses without the need for brick-and-mortar stores or massive warehouses. One of the most scalable, sustainable and profitable routes to success on the platform is through Amazon FBA Wholesale.

If you're looking to launch a new Amazon FBA business or transition from retail arbitrage or dropshipping to something more stable, this guide will walk you through everything you need to know about Amazon FBA Wholesale—how it works, how to find trusted suppliers, what to watch out for, and how to ensure long-term success.

At Fast Pack, we specialise in fulfilment services for growing eCommerce brands. We've worked with countless Amazon sellers and witnessed the power of the wholesale model first-hand. Let’s break it down.

What is Amazon FBA Wholesale?

Amazon FBA Wholesale is a business model where you buy branded products in bulk directly from authorised wholesalers or distributors and resell them on Amazon, using Amazon's Fulfilment by Amazon (FBA) service.

Unlike private label or handmade items, you are selling existing products—often ones that are already popular on the platform. Your role is to find suppliers, secure stock at a profitable margin, and keep that stock moving through your Amazon storefront.

It’s important not to confuse wholesale with arbitrage. While arbitrage involves buying discounted stock from retail outlets or clearance sales, wholesale requires forming relationships with legitimate suppliers or brands and purchasing inventory in large quantities.

Why Choose the Wholesale Model for Amazon FBA?

There are several compelling reasons why wholesale is one of the most popular and scalable Amazon FBA business models:

✅ Lower Risk, Higher Predictability

When you wholesale proven products with existing demand, you're not gambling on whether a private label product will gain traction. You can use tools like Keepa, Jungle Scout, or Helium 10 to analyse sales history and competition before investing.

✅ No Need to Build a Brand from Scratch

Rather than pouring money into branding, packaging, and advertising, you’re leveraging products that are already in demand with brand recognition and solid reviews.

✅ Easy to Scale

Once you’ve established relationships with reliable wholesale suppliers and understand your best-sellers, scaling becomes a matter of increasing stock and refining your processes—not constantly launching new products.

How Does Amazon FBA Fit In?

FBA—Fulfilment by Amazon—means Amazon stores your products in their warehouse, picks, packs, and ships them to customers on your behalf. They also handle returns and customer service.

This hands-off approach is ideal for wholesale sellers, who often deal with large order quantities. You can focus on sourcing, negotiation, and inventory planning, while Amazon takes care of the logistics.

However, managing the logistics before your stock reaches Amazon is also crucial—this is where a reliable 3PL like Fast Pack comes in. We help Amazon FBA Wholesale sellers receive, prep, label and dispatch their inventory according to Amazon’s strict requirements—on time, every time.

How to Start an Amazon FBA Wholesale Business: Step-by-Step

Here’s how to get your wholesale business off the ground:

1. Set Up Your Amazon Seller Account

Create a professional seller account on Amazon. This will cost a monthly subscription fee (currently around £25 in the UK), but gives you access to bulk listing tools, analytics, and FBA services.

2. Research Profitable Products

Use tools like:

• Keepa – To track sales history

• Jungle Scout/Helium 10 – For demand and competition insights

• Amazon Best Sellers – For category trendsLook for products with consistent demand, decent profit margins, and manageable competition. Avoid products sold directly by Amazon.

3. Find Legitimate Wholesale Suppliers

You’ll want to source directly from:

• Manufacturers

• Brand owners

• Authorised distributors

Avoid generic B2B sites like Alibaba unless you’re doing private label. Instead, explore:

• UK & EU wholesale directories (e.g., eSources, The Wholesale Forums)

• Trade shows and exhibitions (e.g., Spring Fair, NEC Birmingham)

• Cold outreach to brands (emailing or calling them directly)

Verify the supplier’s legitimacy by requesting business credentials, asking for references, and testing their responsiveness.

4. Open Trade Accounts and Negotiate

Once you find potential suppliers, request a product catalogue, pricing sheet, and terms. You may need to provide:

• Proof of business registration

• VAT number (if applicable)

• Amazon store link or resale certificate

Negotiate for:

• Lower minimum order quantities (MOQ) as you’re starting out

• Discounts on larger orders

• Payment terms (e.g., net-30 or net-60 once trust is built)

5. Send Inventory to Amazon (with help from Fast Pack)

Before your goods can reach Amazon’s fulfilment centres, they need to be prepped according to Amazon’s FBA guidelines—this includes labelling, barcoding, bundling and packaging.

Fast Pack can act as your middle layer:

• Receive goods from suppliers

• Inspect and prep inventory

• Forward it to Amazon FBA warehouses

This is especially useful if you're working with multiple suppliers or importing goods into the UK from Europe or elsewhere.

Benefits of Using Amazon FBA Wholesale vs Other Models

Feature	Wholesale	Private Label	Dropshipping
Startup Costs	Moderate to High	High	Low
Control Over Branding	Low	High	None
Profit Margins	Moderate to High	High (if successful)	Low
Ease of Scaling	High	Medium	Low
Competition Risk	Medium	High	High
Reliance on Supplier	Medium	Medium	High

As you can see, Amazon FBA Wholesale strikes a strong balance between risk and reward—ideal for sellers who want predictable growth without building a brand from scratch.

What to Look for in a Wholesale Supplier

When evaluating potential Amazon FBA wholesale suppliers, keep these in mind:

✔ Stock Reliability

Can they consistently supply your top-selling products without stockouts?

✔ Product Authenticity

Do they have agreements with the brand, or are they authorised distributors?

✔ Clear MOQs and Pricing

Are you clear on the minimum order quantity and pricing structure? Will they offer volume discounts?

✔ Good Communication

Fast, responsive communication is key to resolving issues before they affect your Amazon metrics.

✔ Lead Times

Can they deliver within your preferred restocking timeframe?

Fast Pack Tip: Streamline Your Logistics

Many FBA wholesale sellers underestimate the importance of prep and logistics. But poor labelling or missed shipment deadlines can lead to delays or even account suspension.

At Fast Pack, we offer:

• Amazon-compliant product prep

• Repackaging, labelling and bundling

• Fast turnaround times

• Inventory storage (short or long-term)

• Shipment coordination with Amazon FBA

Whether you're sourcing from UK wholesalers or international suppliers, we help bridge the gap between product sourcing and Amazon’s warehouse.

Common Mistakes to Avoid in Amazon FBA Wholesale

1. Skipping due diligence on suppliers – Always verify legitimacy before sending money.

2. Underestimating prep requirements – Amazon has strict packaging and labelling rules.

3. Choosing oversaturated products – Check how many other FBA sellers are on the listing.

4. Failing to track your metrics – Monitor sell-through rate, IPI score, and account health.

5. Neglecting VAT compliance – Especially important for UK and EU sellers. Speak to a tax adviser or use tools like Avalara or TaxJar.

   
   

Is Amazon FBA Wholesale Still Worth It in 2025?

Absolutely. With supply chains stabilising post-pandemic and online shopping still booming, Amazon FBA Wholesale remains one of the most dependable ways to grow an eCommerce business.

However, the bar is higher than it was five years ago. Sellers who succeed today invest in:

• Solid supplier relationships

• Data-driven product research

• Reliable 3PL partners like Fast Pack

• Streamlined operations and customer experience

  
  

Final Thoughts

The Amazon FBA Wholesale model offers a powerful blend of scalability, predictability, and profitability—if done right.

By choosing the right suppliers, maintaining tight logistics, and partnering with a fulfilment company that understands Amazon inside and out, you can build a long-term, sustainable business.

At Fast Pack, we’re here to support your journey with flexible, reliable fulfilment solutions that scale as you do. Whether you’re just starting out or managing hundreds of SKUs, our team ensures your products reach Amazon FBA warehouses quickly and compliantly—so you can stay focused on growing your brand.

Want to discuss how Fast Pack can support your Amazon FBA Wholesale business? Contact us today or request a free consultation to explore our custom fulfilment solutions.