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Find Profitable FBA Products Easily With Keepa

Find Profitable FBA Products Easily With Keepa

Find Profitable FBA Products Easily With Keepa

Looking for a strategy to find products independently, with only £30 worth of software fees?

People will often use Keepa for the primary function of analysing products/buybox data - but here we'll learn how to use the software to be the first one to find products.

First, you'll need to open a Keepa account:

The cost will be £15 a month, worth it and certainly necessary.

Open a Keepa account account here.

So now you have a Keepa account, log in and head to 'Data':

Inside of Data, head to Product Finder.

What we can do here is filter the Amazon data base to the parameters we are happy to sell in.

You'll be greeted with a page similar to the below.


So now let's add parameters:

Sales rank: Less than 80,000.

If you want to be slightly more cautious here, go for a 30 day average so you're not just catching BSR's that have spiked momentarily.

Buybox price: Less than £60

Keeping the price slightly lower spreads the risk around your capital.

High ticket items are more likely to get you a larger profit, but could tie up your capital quickly.


Some profitable categories for you to start niching in:

  • Beauty

  • Health and personal care

  • Grocery

  • Automotive

  • Sports and outdoors

  • Toys and games

  • Garden and outdoors

  • Stationary and office supplies


We like to go for a maximum of 2kg.

Smaller items are more likely to be in stock for larger quantities due to the space requirement. It allows us to up the volume of our purchasing.

New offers:

Meaning how many people are on the listing.

Two schools of thought:

If you look for products with plenty of offers, it's likely it could be a popular deal.

If you look for low offers, you could find yourself a gem with no competition.

For me I'd go less than 10 new offers.


Select no variations.

I'd suggest if you're new to selling to avoid variations until you build up an understanding, you can analyse variations, however there are a few common pitfalls that can trip you up.

BuyBox Seller:

Personally I go for the '3rd Party' option here to weed out when Amazon is on the buybox.

You can compete against Amazon, and it is a valid strategy, but I find when manually sourcing I'd rather take them out to save time.

Analyse these parameters:


You'll be given a list of products on Amazon that fits this criteria.

All that is now required is to go through one by one, copy and paste them into Google, and see if you can find them cheaper.


To really break down the fastest way to analyse these - by the picture of each product there is a little Amazon logo sign.

Click on that logo and you'll get taken to the Amazon page for the product.

Copy and paste the title of the product into a new tab to quickly see the prices you can buy it for.

On the second page of Keepa I found this product (at the time of sourcing).

Amazon link here.

Found it in a retailer for £1.29 at the Range

Found it in a wholesaler I use as a bulk pack for 80p each.

£2.15 profit - this would pass our parameters and go through to a final quality check to see if it is hazmat or gated.


The most profitable and sustainable selling products I've found used this method.

The great advantage of sourcing like this is the exclusivity you experience on listings. For this example, we can see there is only one seller on this listing.

  • No saturation

  • Match the buybox for sustainability

  • Longevity, as you have found it through Keepa it's unlikely to end up on a deal sheet or in a group.

Make sure your prep is handled:

Our partners at FastPack FBA, our UK based Amazon prep centre, grow by an average of 25% in the first 2 months.

We believe the time saving gained from not self-packing and prepping leads our partners to instead focus on the strategic elements of their operation.



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